Nikki Beach Hospitality Group

Exceptional experiences across the globe

Founded in 1998 by Jack and Lucia Penrod, Nikki Beach began as a small garden café on the shores of Miami Beach, envisioned as a tribute from a father to his daughter. The property organically transformed into a luxury beach club, blending music, dining, entertainment, fashion, film, and art into one distinctive lifestyle experience. Over the past 25+ years, Nikki Beach has grown and evolved into the Nikki Beach Hospitality Group, a global luxury lifestyle company with properties around the world.

Today, the family-owned and operated group boasts a broad portfolio that includes iconic beach clubs, resorts, branded residences, a variety of restaurant concepts, spas, and lifestyle boutiques worldwide. In 2024, the group introduced a new restaurant concept, Lucia, further enhancing its robust food and beverage offerings. Today, the group provides transformative lifestyle experiences in sought-after destinations from Saint Barth, Cannes, and Saint Tropez to Santorini and Dubai.

With nearly 1,400 employees globally, Nikki Beach Hospitality Group remains dedicated to advancing its ‘Celebration of Life’ philosophy, continuing to deliver exceptional experiences across the globe while expanding its dynamic portfolio

Business expansion

Nikki Beach Hospitality Group is a globally recognized operator of luxury hotels, branded residences, restaurants, and beach clubs. With over 25 years of expertise, we bring unparalleled success in developing and managing iconic properties across the world, delivering higher-than-industry-average revenues with a focus on exceptional food and beverage offerings.

We specialize in management agreements, creating value-driven partnerships for investors, developers, and property owners. Unlike traditional models, we do not franchise, ensuring every property operates to the highest standards and aligns with our globally celebrated luxury brand identity.